For independent roasters
Get your coffee discovered. Reach more customers. Sell more coffee.
The Coffee Company is a marketplace built to introduce exceptional independent roasters to coffee lovers around the world.
No listing fee. No new platform to manage. We market your coffee, send interested customers directly to you, and earn only when our referral generates a sale.
Become a Founding RoasterNo listing fee
Founding Roasters are featured at no cost. No upfront payment. No subscription.
You keep the sale
We don't process orders, handle checkout, or touch fulfillment. Customers buy on your site. You own the relationship.
Performance-based
Where you run an affiliate or referral program, we may earn a small commission on sales our introduction helps create.
You make exceptional coffee. We help more people discover it.
You already do the hard part: sourcing, roasting and creating coffee worth discovering. Our job is to help more people find it. The Coffee Company gives independent roasters another marketing channel and a marketplace built to introduce their coffee to new customers.
We invest in building the platform, attracting the audience and marketing the coffees we feature. There is no listing fee or upfront marketing cost for Founding Roasters. When our marketing leads to a purchase through an affiliate or referral link, we earn an agreed commission. If we don't generate a referred sale, we don't earn a commission from that referral.
Want to tell more of your story? We'd love it. Share videos, brewing tips, origin stories, behind-the-scenes content or new releases and we'll help put that content in front of coffee lovers. But it's optional — we continue marketing and showcasing your coffee whether you contribute content or not.
Tell us about your roastery
A person reads every application. We don't ask for banking details, tax documents or contracts at this stage — and we won't publish anything about you without checking with you first.